Steve Jobs has not had a heart-attack; indeed Steve Jobs is not in poor health, nor is he dying: In fact, according to @Scobleizer on the microblogging service Twitter last week, after visiting a shop frequented by Jobs, Scoble says that staff there report that Jobs is in the best of health.

Filling the role of Jobs at this year’s Macworld will be Senior Vice President Phil Schiller. Although Apple are continuing to be on a roll, despite the current conditions, tech analysts expect there to be less in the way of stirring innovations from them this year.

*See also this BBC report.

- But it’s not Macworld alone that’s been hit: This week’s CES in Vegas is showing a decline in exhibitors this year, with figures down by 10% on last year: Some exhibitors even pulling out at the last minute, while others are making cutbacks in their showing.

Personally I take the David Risley line on this, and I think that, if anything, companies should be increasing their advertising budgets rather than cutting them in an economic downturn. – Each to their own though: Some will survive, some will fall by the wayside regardless.

Some companies, such as Cisco, are taking meeting room suites rather than exhibiting, in an effort to cut costs.

Analysts are now questioning the viability of trade-shows in the light of today’s climate: On the other side of the coin; Jason Oxman, senior vice president at the Consumer Electronics Association, disagrees:

"Trade shows take on renewed importance in a down economy. Every major consumer electronics manufacturer, buyer, installer and retailer is there. It’s the most efficient travel saver imaginable."

Will this type of opinion retain validity in the light of experience though? Could we see a considerable cutting-back of trade shows? Will we see many going the way of Macworld in the light of experience and reality? It’s certainly a possibility. Time will tell.

This report has been the big rumour of the day today; as you may have heard – Setting the gossip lines, blogs, and Twitter, alight with chat:

Apple says the Steve Jobs Heart Attack Report Is Not True.

Of course it’s not true: For one to have a heart attack one must first posses a heart.

Jobsweh may posses an organ that keeps the blood circulating throughout his body; but any outgoing emotion from that organ appears to have been stemmed by his control-freak nature and love of profit at any cost.

Using tactics of mass-mind-control akin to those used on the German people during and just before the second-world war by Hitler and the Third Reich; Jobs has conned the world into buying his substandard products in a hypnotic marketing ploy using deceptive yet convincing tactics to deceive the minds of the masses into thinking that anything bearing the Apple name is the best thing since sliced bread.

What is a Mac? A Mac is a PC with a sturdy chassis and an inflated price tag. What is an iPhone? An iPhone is a small programmable handheld computer/phone with a weak non-user-replaceable battery that is remote-controllable and block-able at the behest of Steve Jobs. What is OSX? Well-developed Linux with its own special flavour – No more and no less.

So an Apple system is no more a sturdy PC made of Apple-approved components in an Apple-defined design configuration running a specialised flavour of Linux called OSX written by Apple, all of which costs twice as much as a normal PC running a normal Linux distro. Maybe this Apple system’s overall operation is slightly better than average; provided that all software is approved by and provided by Steve Jobs at an inflated price. It’s not anything different from the norm in reality: It’s the ultimate con.

Is Steve Jobs worried that he’s taking the public for a bunch of mugs. No; not even an iota of shame or guilt. Does he care that he’s selling a PC as a specialised improved type of technological evolution?

Having said that though – I must admit that I definitely do admire him for his unbelievable nerve. Not even Bill Gates with all his wealth and genius pulled such a massive confidence-trick on so many to get where he is today.

If you’ve seen the 1970/1980s BBC TV comedy series “Only Fools and Horses” then you may remember the episode where Del and Rodney are bottling tap water and selling it wholesale for a profit as “Peckham Spring”. ‘Far-fetched you think? No more far-fetched than Del Boy Jobs selling a PC running Unix as a Mac at an inflated price. No more far-fetched than a mentally-unstable Corporal putting on a display of authority and conning an entire nation into following him and his Third Reich.

The same old confidence-trick in another guise is still just the same old confidence-trick. As Shakespeare wrote in his famous play Romeo and Juliet:-

“That which we call a rose
By any other name would smell as sweet.”