I used to be very disapproving of Apple under Steve Jobs, or “Jobsweh – the god of all things Apple.” as I referred to him in the past. I assumed that it was Jobsweh ’s greed that caused Apple to charge extortionate amounts for their products.

I do admit that Apple’s products are extremely well-made; which accounts for some of the extra cost. – That’s a fair point. But they seemed to be taking the real retail value of their products and doubling it before arriving at the actual RRP.

That was back in Jobsweh ‘s heyday. Eventually I came to the conclusion that if people were willing to pay a fortune for the Apple logo then that was their problem. I even considered buying a secondhand iPhone myself in time.

(I never did though. I still have my Samsung z750i, and I’ll be having it unlocked and transferred to Vodafone soon. Reason: 1) I can tweet on Vodafone in the UK. 2) 3 Networks, who I’m about to end contract with, are in short, crap. What’s more they operate a call-centre in India. – I’m not racial-prejudiced, but if I wanted to have a hard time in communicating with Indians over a bad-quality line then I’d invest in shares in the Bombay Telephone Exchange. Besides, I get enough of that bad shit with BT and their Indian call centre, who I spend hours in hell with getting nowhere every time I have a BT-related problem. I want to be able to escape from it using my mobile phone if need be, not have more of it!)

Back to Apple. I quote from the aforementioned article:

“Apple said today that the iPhone 3G S costs $199 (16GB) and $299 (32GB). But that’s the price only for new AT&T customers. The price if you’re already an AT&T customer and/or are upgrading from an iPhone 3G? Try $699 (32GB), $599 (16GB), and $499 (8GB). To quote Peter Ha: “HOLY SHIT.””

Yes; HOLY SHIT just about sums it up. I think Apple have shot themselves in the foot and blown their lower leg off. I now in a way look forward to watching Apple topple over. – And they thoroughly deserve it too. – Yes it might be the phone companies’ greed as much as Apple’s; but this is still inexcusable.

Can you imagine the conversation the phone companies and Apple people might have had in the recent past?

“Look we’re Apple Inc: We can charge as much as we like for our products, to a point, and some mug will still buy them. We’re giving you the chance to cash in along with us. – You scratch our backs and we’ll scratch yours.”

“I’m starting to like the sound of this: We cash in with you on the massive rip-off under the Apple logo; both of us make a fortune, and as a thank-you gesture we reduce the cost of iPhone calls at some point in the future. We’re still vastly in profit thanks to you guys, who have by then made enough to buy a small county. – OK count me in. We have a deal.”

Nothing would surprise me.

I can see them trying to pull something like that in the UK also; and after a week’s outcry the sheep will all follow the leader and start paying out for it too; before complaining about how they’ve been ripped off: .

“…But it’s Apple, so it must be worth it.”

Must it f—k! If I hear anyone say that, or I see it written anywhere, I will instantly start writing my criticisms and pour vitriol upon them. If anyone is gullible enough to believe that then they don’t deserve to have any money. – Sorry; but if I hereby step on anyone’s toes in saying that then tough. – ‘Live with it.

Apple have been conning their customers by using this cult image thing for years. – This time they’ve gone too far. It’s time people woke up and started boycotting them. – End of story.

If you have something to add then please comment.