When I heard the news the first thing that I thought was “Excellent; at last the iPhone will get cheaper.” – If Wal-Mart drop the price of an iPhone then other American stores will start doing likewise; and eventually the price-drop will find its way to the UK and I’ll be able to get my hands on an iPhone at a discount.

There was just one crucial factor that I didn’t consider, though; that being JOBSWEH.

Steve Jobs (Jobsweh) has his finger on the pulse in every way possible; from what an individual user can and can’t run on their iPhone, to exactly how much retailers sell it for, and consequently what percentage of that ends up in his pocket.

‘Cut-price iPhone? Pah; no chance. Not if Jobsweh can help it.

“Employees in the cell-phone departments at five California stores, contacted by phone today, said Wal-Mart will offer iPhones by the end of December. Employees are currently being trained on how to sell the device, all five said.”

I dread to think how they’re being trained to sell an iPhone:

“…Yes this is an Apple product. As such it’s immune to any and all malware: Only Microsoft products are susceptible to that. Microsoft’s products suck, but all Apple products are personally controlled by Steve Jobs, aka Jobsweh; God of all things Apple…”

In September, Jobsweh got Best Buy, a US electronics retailer, to start selling iPhones. Apple stores were deluged and overwhelmed back when the current iPhone was released in July 2008. Jobsweh was seeking to expand the market to prevent such a mass rush on his stores whenever there would be a next time. AT&T had also been selling iPhones; but their cred was and still is tumbling down the gurgler, as they tried to lock all purchasers into a long-term contract with them, and then increased their prices while their service standards worsened. Although they still have the exclusive US service-provider rights for the iPhone’s signal, people possibly weren’t willing to give them a profit on the unit itself in addition to that which they made with their service. – That’s my theory anyway – So the market needed to be expanded.

Maybe, though, there is a possibility of a cheap iPhone after all? :

“Analysts say Apple may offer a discontinued 4-gigabyte version through Bentonville, Arkansas-based Wal-Mart and sell it for $99. Apple currently sells two models at $199 and $299.”

“A $99, Apple-branded cell phone is inevitable,” said Shaw Wu, an analyst for Kaufman Brothers in San Francisco. “One of the key things Apple needs to do to drive broader iPhone adoption is to build a more complete product line” with low- end, mid-range and high-end products, Wu said in a Dec. 5 note.

Apple spokesman Steve Dowling wouldn’t respond to the report and said the company “does not comment on rumor or speculation.” Wal-Mart spokesman Dan Fogleman said the company hasn’t made an official announcement on an iPhone offering and has no comment. AT&T spokesman Mark Siegel declined to comment.”

Well despite my distaste for Apple in some regards, they are on the up so I can’t knock them. Although their share price has dropped considerably this year, along with pretty much all others, they’re bouncing back and bucking the trend.

Good luck to you Wal-Mart. – But keep your eye on Jobsweh; I wouldn’t put my trust in him totally if I were you.

All quotations are from Bloomberg.com http://www.bloomberg.com/apps/news?pid=20601103&sid=a4YIU21gLaSY