Despite a strong wind from the NASDAQ with the potential to dislodge Apple and send it tumbling as an economic drop-out; the company has had its own windfall in the States recently according to figures released by US market watcher NPD: The figures indicate that Apple made an impressive 20% of all retail notebook computer sales during July and August of this year, 2008.

The MacBook range of laptops appear to have gone down well with parents buying for their kids for the new school year, as well as with students. I perceive the dollar-signs lighting up so bright in the eyes of Jobsweh; god of all things Apple, that they nearly cause a fire as he curls his talons around his increasing capital assets:-

The 20% figure is for stock turnover. The revenue percentage of market share is 35%: Whoever suggested that Jobsweh had priced himself out of the market?

Of course, as I mentioned in another article, the MacBook line is due to be refreshed about now or in the very near future – Yet even just clearing the old stock has set the cash-registers ringing merrily across America.

The “anti-Vista lobby”; IOW a large percentage of (ex-)Windows users, must have helped account for the unexpected fortune of the company – switching from Windows notebooks now mainly only available pre-installed with Vista, to MacBooks with OSX installed. Despite the relatively high-costs involved it seems the American public on the whole feel that it’s a price worth paying.

Can this boom continue or is it merely a lucky blip? Despite the economic misfortune that now bites the world economy, it appears that Apple have had such an effective marketing campaign that consumers will still buy MacBooks despite the extra price tag and the cheaper Linux-bearing alternatives.

It would be wise for Apple to drop their profit-margin somewhat on the upcoming ranges though, as competition is still rife and economic future trends would appear to favour lower-cost devices. If the price of the new lines are right then Apple have the chance to make another massive windfall, rather than breaking where their growth is stemmed, and dropping from the money-tree to become fodder for the foragers and scavengers of recession.

Do you think Steve Jobs (Jobsweh) can resist overpricing his wares?