Gerry Seinfeld was paid $10 million to appear in a commercial with Bill Gates: Lucky Seinfeld! What was the purpose of this expensive $300 million commercial?

Ignoring any third-party commentaries for the moment; I have absolutely no idea: Seinfeld meets Bill Gates in a discount shoe store…Not even an Al Bundy in sight…They chat about shoes, as gates is buying a new pair…When they reach the mall parking lot 2/3rds of the way through the commercial; Microsoft is mentioned at last.

Here’s the commercial; take a look before we go any further:-

The future…Delicious…Bookmarking? – Uh? The era of edible computing dawns perhaps? No; at least I doubt it. (Munch a monitor today. Chew USB. Haute d’hard-disk.) Bill Gates has a problem with his shorts: That’s a strange thing to advertise; especially at a cost of $300 million!

Ok the ad says nothing: It’s a waste of $300 million. But wait; maybe if we knew the purpose of the ad then we’d get it? Yes? Well the purpose of this ad was to counter Apple’s successful “I’m a Mac; I’m a PC” advertisment. I’m sure Apple are delighted that Microsoft wasted $300 million of their budget in proving that they’re capable of embarrassing themselves. – Oh and I still don’t get it either; so the original verdict stands:

This ad is a waste of resources.

See also TechCrunch’s article on the subject.

What’s your opinion?